February of 2021
Where It All Started
SORA means sky in Japanese (空). From the start, it was always about something bigger than what we could see in front of us.
What began as two college roommates with a shared vision quickly turned into something more. One was deeply into anime, and it became clear—there weren’t any anime apparel brands doing it right.
So we decided to build one.
Spring - Summer of 2021
The First Drop
The first collection was small. A few t-shirts and one hoodie, designed entirely by us.
It was built with whatever we had. No backing. No safety net. Just belief.
So we launched..and nothing happened.
For a moment, it felt like this might be where it ends.
But we kept going.
A second collection came together through uncertainty and long nights. Slowly, something shifted. The designs started to get noticed. People began sharing them. TikTok picked it up.
For the first time, it felt like we were creating something people actually wanted.
Fall - Winter 2022
Building From Nothing
As things started moving, we needed a place to build.
We found a small, worn-down space and made it ours. It became everything at once. A studio, workspace, storage, and creative hub.
It was far from perfect, but it was ours.
The team grew. The days got longer. Every dollar went back into the brand. Everything was built piece by piece.
This was when SORA stopped feeling like an idea and started becoming real.
Spring 2023
Overcoming The Odds
Growth brought new challenges.
Production became the biggest one. Finding the right partners, maintaining quality, and keeping up with demand was not easy.
So we adapted. We learned. We made mistakes and improved.
This was where the foundation was built. Not just in product, but in understanding what it takes to create something that lasts.
Summer 2023
Stepping Into Our Own
With momentum came clarity.
What started as simple pieces evolved into something more intentional. Stronger designs, better quality, and a clearer voice.
SORA became more than clothing.
It became something people connected with.
The community grew. The vision became sharper. Everything started to align.
Today
The Next Chapter
What started as two people with an idea has grown into something much bigger.
A team. A space. A hub for people who see anime and fashion the same way we do.
This is where the next arc begins.
Every setback, every risk, every long night built what SORA is today. Everything we are building now is for what comes next.
And now, more than ever, we are building it with you..